SariKo Internal  |  Campaign Playbook  |  May 28 to June 21, 2026
SariKo x SAPI
PINASayang Bayanihan 2026  —  Social Media Campaign
15 Facebook posts  •  5 LinkedIn posts  •  3 phases  •  25 days  •  $0 paid spend
Event
PINASayang Bayanihan 2026
Occasion
128th Philippine Independence Commemoration
Date
June 21, 2026  •  10:00 AM to 4:30 PM
Venue
Victory Hotel, 14 Vo Van Tan, Dist. 3, HCMC
Tickets via
Mr. Tin Anadilla  •  FB + Zalo
Strategic Brief
The Core Narrative

June 21 is the 128th Philippine Independence Day commemoration. SariKo launches the SAPI storefront on that exact day. The throughline: on the day we celebrate Filipino independence, Filipino sellers in Saigon open their own digital storefronts. That is the campaign spine.

Two Audiences, Two Channels

Facebook: Filipino community in HCMC. Buyers, sellers, event attendees, people who know SAPI. All 15 posts. Warm, personal, community-first.

LinkedIn: Investors, press, founders, accelerators. 5 posts only. Milestone and platform framing. No ticket CTAs.

Three Pillars

1. Something real is being built for this community.

2. The people behind it already have your trust. (SAPI credibility)

3. June 21 is the moment you become part of it.

Bayanihan angle: The event name itself is the campaign thread. Bayanihan means community lifting together. SariKo is bayanihan in commerce form. Every seller on the platform is an act of bayanihan. Let the event name do the work across every phase.
Before You Start Posting
Pre-Campaign Checklist
Confirm Mr. Tin's Zalo number and add to Posts 4, 5, 8, 10, 12 where marked [ZALO TBC]
Get permission from Teresa Cantuba before publishing Post 6 (her name and store are used by name)
Get permission from Elvira before publishing Post 7 (her name and store are used by name)
Prepare a candid photo of Poppet for Posts 1, 12, 13
Prepare the event announcement graphic for Post 4 using the SAPI PINASayang Bayanihan poster as base
Prepare countdown graphics for Posts 10 (5 days) and 12 (3 days)
Phase 1
The Seed  —  May 28 to June 6
5 posts on Facebook  •  Build curiosity, introduce SAPI, drop the full announcement by June 4
28
May 2026
Thursday
Phase 1
1 post
▶ Facebook
Campaign Opener
Candid photo of Poppet in HCMC
Something is coming for our community here in Saigon. I have been working on this for a long time. And in a few weeks, something I am genuinely proud of is going to happen right here in Ho Chi Minh City. I cannot say everything yet. But if you are part of the Filipino community here, this one is for you. Watch this space.
Hashtags
#SariKo#FilipinoInSaigon#ComingSoon
Notes
Soft and warm. No brand names yet. Pure curiosity. Personal tone only.
30
May 2026
Saturday
Phase 1
1 post
▶ Facebook
SAPI Introduction
Clean graphic: SAPI logo + SariKo logo side by side
Not everyone here knows about SAPI, the Samahang Pinoy Vietnam. But if you have been part of the Filipino community in Ho Chi Minh City for any amount of time, you have felt their presence. They are the organization that has been keeping our community together, celebrating our culture, and looking out for Filipinos living here in Vietnam. On June 21, SariKo and SAPI are doing something together that I believe our community has been waiting for. More details coming soon.
Hashtags
#SariKo#SAPINamViet#FilipinoInHCMC
Notes
Introduce SAPI warmly. This is the credibility post. No ticket CTA yet. Tag SAPI's official page if they have one.
2
June 2026
Tuesday
Phase 1
2 posts  —  Facebook + LinkedIn
▶ Facebook
What Is SariKo
Marketplace screenshot or sariko.store branded graphic
If you have never heard of SariKo, here is the short version. SariKo is a marketplace built specifically for Filipinos living abroad. Not Shopee. Not Facebook Marketplace. Something built for our community, with Filipino sellers, Filipino products, and Filipino trust at the center of it. We soft-launched in April. We now have 19 sellers live. Zero paid marketing. Just community and word of mouth. And on June 21, we are taking a big step forward. Visit sariko.store and see for yourself.
Hashtags
#SariKo#FilipinoMarketplace#SariKoStore
Notes
Drop sariko.store in first comment for reach. For followers who do not know the platform yet.
in LinkedIn
Traction + Platform Story
Same graphic as Facebook or clean founder photo
We soft-launched SariKo in April with zero paid marketing spend. Nineteen sellers are now live on the platform. All of them found us through community, word of mouth, and trust. Not a single dollar in acquisition cost. On June 21, we are taking the next step: SariKo's grand launch, in partnership with SAPI, the Samahang Pinoy Vietnam, at PINASayang Bayanihan 2026, the 128th Commemoration of Philippine Independence. SariKo is a diaspora commerce marketplace built for Filipinos living abroad. Node 1 of Pangea, our Global Diaspora Commerce Platform. Ho Chi Minh City is the first city. The model is designed to replicate, city by city, across 280 million diaspora globally. More on what is happening June 21 in the next few days. Visit sariko.store.
Hashtags
#SariKo#DiasporaCommerce#StartupFounder#SEAStartup
Notes
Lead with traction. No ticket CTA. Frame as a founder building in public. Drop sariko.store in first comment.
4
June 2026
Thursday
Phase 1
2 posts  —  Facebook + LinkedIn
▶ Facebook
Full Event Announcement
Event graphic using SAPI PINASayang Bayanihan poster + SariKo branding overlay
Alright. Here it is. On June 21, SariKo is proud to be part of PINASayang Bayanihan 2026, the 128th Commemoration of Philippine Independence, organized by SAPI, the Samahang Pinoy Vietnam. The event runs from 10:00 AM to 4:30 PM at Victory Hotel, 14 Vo Van Tan, District 3, Ho Chi Minh City. And on that day, the official SAPI storefront on SariKo goes live. Shirts, event merchandise, and more, available directly through our platform, delivered to you right here in Saigon. This is SariKo's grand launch. And there is no more fitting moment for it: on the day we celebrate Filipino independence, Filipino sellers in this city open their own digital storefronts. Tickets are available through Mr. Tin Anadilla, SAPI Secretary. Reach him on Facebook at facebook.com/tin.anadilla.08 or on Zalo at [ZALO TBC]. Save the date. June 21. We would love to see you there.
Hashtags
#PINASayangBayanihan2026#SariKo#SAPINamViet#June21#FilipinoInSaigon
Notes
Biggest post of Phase 1. Share the SAPI event poster alongside this. Ask SAPI to reshare. Tag Dr. Beth and Mr. Tin.
in LinkedIn
Partnership Announcement + Investor Framing
Event poster or clean milestone graphic
Today I am announcing something I have been building toward for a long time. On June 21, SariKo is partnering with SAPI, the Samahang Pinoy Vietnam, to launch the first official institutional Filipino organization storefront on a diaspora commerce platform. The SAPI storefront goes live at PINASayang Bayanihan 2026, the 128th Philippine Independence Day commemoration, at Victory Hotel in Ho Chi Minh City. Here is why this matters beyond the event. SAPI is one of the most trusted Filipino organizations in Vietnam. When they put their storefront on SariKo, they are endorsing the platform to an entire community. That is not a marketing play. That is institutional validation built from the ground up. This is how SariKo grows: not through paid ads, but through the trust of organizations that already serve the communities we are building for. SariKo is Node 1 of Pangea, our Global Diaspora Commerce Platform. The SAPI partnership is the model. We are building it to replicate.
Hashtags
#SariKo#DiasporaCommerce#Pangea#SEAStartup#StartupFounder
Notes
No ticket CTA. Frame this for investors and founders watching. The "institutional validation from the ground up" line is the hook for VCs.
6
June 2026
Saturday
Phase 1
1 post
▶ Facebook
Ticket Details
Clean graphic: Mr. Tin's Facebook and Zalo, SariKo gold palette. Pin this post.
A quick note on tickets for June 21. To get yours, reach out to Mr. Tin Anadilla, SAPI Secretary, directly. Facebook: facebook.com/tin.anadilla.08 Zalo: [ZALO TBC] Seats are limited. This is an intimate community gathering at Victory Hotel in District 3, not a massive convention. If you want to be in the room when the SAPI storefront on SariKo goes live for the very first time, reach out to Mr. Tin now. June 21. 10:00 AM to 4:30 PM. Victory Hotel.
Hashtags
#PINASayangBayanihan2026#SariKo#GetYourTickets
Notes
Pin this post on your profile. Simple, scannable, shareable. Add Zalo number to graphic when confirmed. Facebook only.
Phase 2
The Build  —  June 8 to June 17
7 posts on Facebook  •  1 on LinkedIn  •  Seller stories, storefront reveal, community meaning, urgency
8
June 2026
Monday
Phase 2
1 post
▶ Facebook
Seller Story: Teresa Cantuba
Warm photo of Teresa or her food (confirm permission first)
Let me tell you about Teresa. Teresa Cantuba runs Lutong Quezon, a small home kitchen here in Saigon. She makes Filipino food the way you remember it: real ingredients, real recipes, real care in every dish. She was the first seller to join SariKo. Not because she had a polished brand or a massive following. She joined because she believed our community deserved a real place to find her food. She is Founding Seller number one. And she is a big part of the reason I believe all of this works. On June 21, you are going to be able to order from Teresa and from sellers like her through SariKo. That is what PINASayang Bayanihan looks like to me. Find Teresa at app.sariko.store.
Hashtags
#SariKo#LutongQuezon#FilipinoFood#BayanihanInAction
Notes
Confirm permission and photo with Teresa before posting. Tag her Facebook page for Lutong Quezon if available. Facebook only.
10
June 2026
Wednesday
Phase 2
1 post
▶ Facebook
Seller Spotlight: Elvira
Product photo from LV's Imported Dry Goods (confirm permission)
Meet Elvira. She runs LV's Imported Dry Goods and has been one of the most reliable sources for Filipino groceries in this city for a long time. Over 77 products. More than 2,200 people following her work on Facebook. Now she is on SariKo. She is Founding Seller number four, and she represents something I see all the time in our community: Filipinos who built real businesses out of pure grit, with no platform designed specifically for them. SariKo exists because of sellers like Elvira. Find her at app.sariko.store.
Hashtags
#SariKo#FilipinoSellers#FilipinoInHCMC
Notes
Confirm permission and photo with Elvira. Tag LV's Imported Dry Goods if they have a Facebook page. Facebook only.
12
June 2026
Friday  —  Philippine Independence Day
Phase 2
2 posts  —  Facebook + LinkedIn
▶ Facebook
SAPI Storefront Reveal Tease
Teaser graphic: SAPI storefront concept on SariKo UI, Philippine flag colors accent
Happy Independence Day. And here is something to mark the occasion. Nine days from now, the official SAPI storefront on SariKo goes live. The Samahang Pinoy Vietnam will have a dedicated digital store on our platform, selling event merchandise, shirts, and more, available directly to the Filipino community here in Ho Chi Minh City. It is the first time our community's most trusted Filipino organization in Vietnam has a real digital home on a platform built specifically for us. Nine days. June 21. Victory Hotel, District 3. Tickets through Mr. Tin Anadilla on Facebook at facebook.com/tin.anadilla.08 or Zalo at [ZALO TBC].
Hashtags
#HappyIndependenceDay#SariKo#SAPINamViet#PINASayangBayanihan2026
Notes
June 12 is actual Philippine Independence Day. Opening with a Happy Independence Day greeting and then dropping the storefront tease is intentional and emotionally resonant.
in LinkedIn
Product Milestone + Distribution Model
Clean storefront teaser graphic or founder photo
Nine days from now, the official SAPI storefront on SariKo goes live. It is the first time a Filipino community organization in Vietnam has had a dedicated digital storefront on a platform built specifically for the diaspora. And it is the first proof of a model we intend to scale across every Pangea node: organizational storefronts as an acquisition and trust layer for diaspora commerce communities. When an organization like SAPI brings their storefront to SariKo, they bring their entire membership as a built-in buyer base. That is a distribution model that cannot be bought with ads. June 21. Ho Chi Minh City. Watch this space.
Hashtags
#SariKo#Pangea#DiasporaCommerce#SEAStartup
Notes
The "distribution model that cannot be bought with ads" line is the investor hook. No ticket CTA. Frame for VCs and press.
14
June 2026
Sunday
Phase 2
1 post
▶ Facebook
What This Means for the Community
Warm community photo, Filipino gathering energy in HCMC
There are about 15,000 Filipinos living in Ho Chi Minh City. Most of us find Filipino goods through Messenger chats, Facebook posts, and word of mouth. There is no dedicated space for us. No platform built around our trust, our products, our community. SariKo is my answer to that. It is not a perfect answer yet. We are still building. But it is a real one. And on June 21, we are opening our doors to the community in a way we have never done before. Bayanihan is not just a word on a poster. It is what this event is going to feel like in practice. If you are a Filipino in Saigon, this is for you. Tickets through Mr. Tin Anadilla on Facebook or Zalo.
Hashtags
#Bayanihan#SariKo#FilipinoInSaigon#PINASayangBayanihan2026
Notes
The emotional center of Phase 2. Let the community feeling breathe before the ticket mention at the end. Facebook only.
16
June 2026
Tuesday
Phase 2
1 post
▶ Facebook
5-Day Countdown + Ticket Urgency
Bold countdown graphic: "5 days." SariKo gold on navy. Shareable.
Five days to June 21. If you have not gotten your ticket yet, now is the time. Reach out to Mr. Tin Anadilla directly: Facebook: facebook.com/tin.anadilla.08 Zalo: [ZALO TBC] Here is what is happening on the day: The SAPI storefront on SariKo goes live for the first time. You can shop Filipino goods and SAPI merchandise directly at the event. And you will be in the room for the moment SariKo makes its grand entrance into the community. June 21. 10:00 AM to 4:30 PM. Victory Hotel, District 3.
Hashtags
#5DaysToGo#SariKo#PINASayangBayanihan2026#June21
Notes
Most direct ticket CTA in the campaign. Bold and scannable. The graphic should show the countdown number clearly. Facebook only.
17
June 2026
Wednesday
Phase 2
Optional
1 post
▶ Facebook
Bayanihan as SariKo  —  Philosophical Post
Typography graphic: "Bayanihan is commerce too." or warm brand visual
Bayanihan is one of those words that everyone knows but very few people stop to sit with. It means a community lifting together. It means no one carries the load alone. It means you show up for your neighbor not because you have to but because that is who we are. SariKo is my attempt to build bayanihan into a platform. Every time a seller lists a product and a buyer orders it, that is two Filipinos in Saigon choosing each other over a nameless algorithm. PINASayang Bayanihan 2026 is four days away. And I could not be prouder that this is where SariKo is launching. See you on June 21.
Hashtags
#Bayanihan#SariKo#PINASayangBayanihan2026#FilipinoValues
Notes
Optional post if you want to fill this gap. High share potential. No hard CTA here. Facebook only. The most reflective post in the campaign.
Phase 3
The Push  —  June 18 to June 21
4 posts on Facebook  •  2 on LinkedIn  •  Final countdown, founder voice, event day
18
June 2026
Thursday
Phase 3
1 post
▶ Facebook
3-Day Countdown + Personal
Countdown graphic "3 days" + candid photo of Poppet
Three days. I have been thinking about what to say as we get closer to June 21. And the words that keep coming back to me are the simplest ones. We built this for you. For the Filipino seller in Saigon who deserved a real platform. For the Filipino buyer who deserved a real store. For the community that has always been here, doing extraordinary things, with tools that were never built for us. June 21. SariKo x SAPI. PINASayang Bayanihan 2026. See you there. Tickets through Mr. Tin Anadilla on Facebook at facebook.com/tin.anadilla.08 or Zalo at [ZALO TBC].
Hashtags
#3DaysToGo#SariKo#PINASayangBayanihan2026
Notes
Short and personal. The graphic does the urgency work. Let the copy be human and quiet. Facebook only.
20
June 2026
Saturday
Phase 3
2 posts  —  Facebook + LinkedIn
▶ Facebook
Eve of Launch
Personal photo of Poppet, warm and candid, evening tone
Tomorrow. I am not going to sleep very well tonight, and I am completely fine with that. Tomorrow, the SAPI storefront on SariKo goes live. Tomorrow, we open our doors to the Filipino community in Ho Chi Minh City in a way we have never done before. And we are doing it at PINASayang Bayanihan 2026, the 128th commemoration of Philippine Independence. To every seller who trusted us first. To everyone who is coming tomorrow. To Dr. Beth, to Mr. Tin, and to the whole SAPI family who believed in this collaboration. Thank you. We are ready. See you at Victory Hotel tomorrow. 10:00 AM.
Hashtags
#SariKo#PINASayangBayanihan2026#GrandLaunch#Tomorrow
Notes
Most personal post in the campaign. No hard sell. Pure honesty and gratitude. Tag Dr. Beth and Mr. Tin.
in LinkedIn
Founder Reflection + Investor Signal
Same candid photo or clean navy brand card
Tomorrow we launch. I started building SariKo because I believed the Filipino diaspora deserved a commerce platform built around their trust, their products, and their community. Not a workaround. A real platform. Tomorrow, at PINASayang Bayanihan 2026, the 128th Philippine Independence Day commemoration in Ho Chi Minh City, the SAPI storefront on SariKo goes live. Nineteen sellers are already on the platform. Zero paid marketing to get here. To every founder who told me this was too niche: watch what happens when you build for a community that has been waiting. To every investor watching this space: tomorrow is part of the answer. See you on the other side.
Hashtags
#SariKo#DiasporaCommerce#StartupFounder#SEAStartup
Notes
"To every investor watching this space" is intentional. This signals to VCs who follow you on LinkedIn that something is happening. No ticket CTA.
21
June 2026
Sunday  —  Event Day
Phase 3
4 posts  —  2 Facebook + 2 LinkedIn
▶ Facebook
Event Day  —  Morning (post at 10:00 AM)
Event setup photo or first moments as doors open at Victory Hotel
Today is the day. PINASayang Bayanihan 2026 is happening right now at Victory Hotel in District 3, and the SariKo x SAPI grand launch is officially underway. As of today, the SAPI storefront on SariKo is live. Visit app.sariko.store to find Filipino goods, SAPI merchandise, and more from a community you already trust. We are open. We are ready. Welcome. Mabuhay.
Hashtags
#SariKo#PINASayangBayanihan2026#GrandLaunch#Mabuhay#June21
Notes
Post at 10:00 AM sharp when the event opens. Drop app.sariko.store in first comment. Short and punchy. "Mabuhay" is the only Filipino word in the entire campaign and it belongs here.
in LinkedIn
Event Day  —  Morning (post at 10:00 AM)
Same event setup photo
We are live. The SAPI storefront on SariKo is open as of today, at PINASayang Bayanihan 2026, the 128th Philippine Independence Day commemoration in Ho Chi Minh City. Nineteen sellers. Zero paid marketing. One institutional partnership. One grand launch. Visit app.sariko.store.
Hashtags
#SariKo#DiasporaCommerce#Launched#SEAStartup
Notes
Short and punchy for LinkedIn. The numbers do the work. Post at the same time as the Facebook morning post.
▶ Facebook
Event Day  —  Evening (post after event closes)
Best crowd photo from the event. Room full of community.
We did it. The room was full. The storefront is live. The community showed up. This is what it feels like to build something that matters. Thank you to everyone who came today, who shared, and who believed before this moment. Thank you to SAPI, to Dr. Beth, to Mr. Tin, to every seller who trusted us. The SariKo x SAPI storefront is live at app.sariko.store. Go find something you love. This is just the beginning.
Hashtags
#SariKo#PINASayangBayanihan2026#SAPINamViet#FilipinoInSaigon#ThisIsJustTheBeginning
Notes
Post in the evening after the event. Use the best community photo. This is the post people will share. Drop app.sariko.store in first comment.
in LinkedIn
Event Day  —  Evening (post after event closes)
Best event photo or clean traction summary graphic
We launched today. PINASayang Bayanihan 2026, the 128th Philippine Independence Day commemoration in Ho Chi Minh City. The SAPI storefront on SariKo went live. The room was full. The community showed up. Here is what we know after today: 19 sellers live on the platform, zero paid marketing to acquire them. The SAPI institutional storefront model works. Filipino community organizations are a legitimate distribution channel for diaspora commerce. SariKo is Node 1 of Pangea, our Global Diaspora Commerce Platform. Ho Chi Minh City is the first city. The SAPI partnership is the first institutional node. Neither will be the last. If you are building in the diaspora commerce or community infrastructure space, I would love to talk. poppet@sariko.store
Hashtags
#SariKo#Pangea#DiasporaCommerce#SEAStartup#Launched
Notes
The most important LinkedIn post of the campaign. The three-point proof-of-concept list is investor-grade language. Ending with your email is intentional: it is an inbound invitation to VCs and press watching your feed.
Quick Reference
Ticket Contact
Mr. Tin Anadilla (SAPI Secretary)
Facebook: facebook.com/tin.anadilla.08
Zalo: [TBC — confirm tomorrow]
Event Details
PINASayang Bayanihan 2026
128th Philippine Independence Commemoration
June 21, 2026  •  10:00 AM to 4:30 PM
Victory Hotel, 14 Vo Van Tan, Dist. 3, HCMC
Platform Links
Marketplace: app.sariko.store
Main site: sariko.store
Seller join: joinna.sariko.store
Master Hashtags
#SariKo   #PINASayangBayanihan2026   #SAPINamViet   #FilipinoInSaigon   #Bayanihan   #June21   #GrandLaunch   #DiasporaCommerce
SAPI Leadership
President: Dr. Beth C. Candol
Secretary: Mr. Tin Anadilla
Organization: Samahang Pinoy Vietnam
Posts Needing Permission
Post June 8: Teresa Cantuba, Lutong Quezon
Post June 10: Elvira, LV's Imported Dry Goods
Confirm both before publishing.
Full Calendar at a Glance
MAY 28 THU
Campaign Opener
FB
MAY 30 SAT
SAPI Intro
FB
JUN 2 TUE
What Is SariKo
FBLI
JUN 4 THU
Full Announcement
FBLI
JUN 6 SAT
Ticket Details
FB
JUN 8 MON
Teresa Story
FB
JUN 10 WED
Elvira Spotlight
FB
JUN 12 FRI
Storefront Tease
FBLI
JUN 14 SUN
Community Post
FB
JUN 16 TUE
5-Day Countdown
FB
JUN 17 WED
Bayanihan (opt.)
FB
JUN 18 THU
3-Day Countdown
FB
JUN 20 SAT
Eve of Launch
FBLI
JUN 21 AM
Event Day Open
FBLI
JUN 21 PM
Event Day Close
FBLI
SariKo Internal  |  Campaign Playbook v2.0  |  May 2026  |  Owner: Kirk Bernard Lagman